In 2012, Janelle Tam from Ontario won first place in the Sanofi BioGENEius Challenge in Canada (SBCC) in the ‘how will you change the world?’ category for her application in nanocrystalline cellulose research. She proved that Cellulose from plants was a powerful antioxidant and may be superior to Vitamin C or E because it is more stable, and its effectiveness will not diminish as quickly. The parent company was the first beauty brand to use cellulose in their formulations and continue to develop products using the most current scientific research and breakthroughs in anti-ageing.
Tightening Face Serum works by introducing your elastins and collagen to nanocrystalline cellulose which allows natures trees and plants to stand tall. When applied on the skin it strengthens fibres acting like an astringent – tightening skin and absorbing harmful free radicals with maximum anti-ageing results.